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  • Content Ecosystem in Kenya

    June 28th 2017, 6:00-9:00pm
    Mettā Nairobi, Riverside

    Mettā Members enter for FREE Ksh. 500.00 for non members. Mpesa till no. 737416 Nest Group Africa Instructions: Go to M-PESA & select Buy Goods Content is king. A study by Smart Insights and HubSpot found that 53% of marketers see clear ROI and 43% at least see opportunities. To dive deeper into the world of “content”, we have put together a panel of experienced professionals in their own domains to take us behind the scenes and lens. As it is right now, we've seen the rise of vloggers, push for 60-40 % in terms of local content by broadcasters, new entrants like Kwese and big players like Super Sport leave the market. While all this is happening, leading brands like KCB and Safaricom have invested to air branded shows. Most creators however still ask "where's the money" and this session is most suited for story tellers and decision markers across corporate world, investors in new media space and stakeholders in the film industry.  Some of the topics to be discussed will be; Content creation - are we producing world class content for diverse audiences?  Pay to play or plug in and play? We will talk about how partnerships work and what to look out for. Funding and monetization - we will explore tried and tested avenues across traditional and new media Distribution channels - creating good content is one piece of the puzzle so our panelists will share how they get their produce and serve it to eyeballs. Tricks, tips and insider information on how to crack it all by yourself.  Cross-Platform Strategy: How to create, adapt and reach audiences across channels Above all, we will leave time at the end for questions and great networking as it is the tradition at the place entrepreneurs call home.  We will also screen and exhibit works from some of Kenya's emerging creators and story tellers at the forum.  If you'd like to showcase, contact muthuri@metta.co. Limited seats available. Reserve your seat early by paying for your ticket if you're a non-member. 

    Refer to the Member Newsletter for registration